59club has announced Lee Mathew Waggott will continue the company’s growth across south Europe by supporting golf and leisure clubs, hotels, restaurants, and spa destinations to drive customer service & sales performance across their respective properties.
With almost 15 years industry experience gained with Yas Links Abu Dhabi and European Tour Destination, The London Club, Waggott is well suited to the role, and is no stranger to the 59club model.
Under 59club’s direction, Waggott played an instrumental role in developing the customer journey at Yas Links, which was recognised at the 2022 MEA Service Excellence Awards, where the property scooped four gongs; Golf Agronomy and Golf Operations Team of the Year, a Gold Flag Designation and the leading award, 59club MEA’s Ultimate Resort of the Year.
Waggott commented: “Having used and experienced what 59club can do first hand as a customer makes me extremely excited to start my new role within Europe South.
“To be able to explore different visions, and support venues in the region following our measure, train, support, reward mantra, I strongly believe 2023 and beyond can truly be history making for all types of properties across the continent.”
With leading venues such as PGA Catalunya, Quinta do Lago in Portugal and Marco Simone in Italy (pictured) all engaged with 59club Europe South, Waggott will continue to support the region’s current roster of mystery shopping audits and customer satisfaction surveys, whilst introducing education pathways, networking opportunities and new innovations to Club Managers.
Simon Wordsworth, CEO of 59club, added: “We are all delighted to see Lee join 59club’s expanding network, representing clubs across Spain, Portugal, Italy & Greece.
“We have been fortunate to work with some incredible managers in the region over the years and have some of the finest properties in continental Europe within our portfolio. It was their willingness to work with the 59club brand, that led to our globalisation, and ultimately the formation of ‘local’ 59club divisions, serving its immediate community.
“That expansion from our headquarters in the UK led to openings across Europe, the USA, Canada, Asia, Middle East, Africa; and most recently within Australia & New Zealand, and we are delighted to strengthen our support in Europe South as we welcome Lee to the family.”
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