Boost your Food & Beverage operations

With the golf season in full swing, keeping food and drink operations running smoothly is more important than ever.

Golf clubs are more than just places to play—they’re social hubs where members gather to connect over a meal or drink. That’s why food and beverage (F&B) operations are central to shaping the member experience.

While peak season brings increased foot traffic, it also presents its own set of challenges—from managing demand and staffing to maintaining quality and profitability. Even on the busiest days, there are natural lulls and slower service windows that offer opportunities to get creative in your operation.

These quieter moments are perfect for introducing strategies that not only drive revenue but also deepen member engagement. By embracing innovation and using data to guide your decisions, every day—busy or slow—can be a chance to elevate the member experience.

Four ways to power up your F&B:

• Innovative marketing and communication

Using e-mail newsletters, social media and even the club’s website to communicate special offers or themed nights can spark interest and increase attendance. Communicate consistently and ensure that your message reaches your customers effectively.

• Customer engagement activities

Involve members and guests in activities, such as cookery classes, wine tastings or a meet-the-chef evening. These initiatives can create a sense of community and encourage members to visit the club on slower days.

• Strategic partnerships

Consider partnering with local businesses to create attractive package deals that combine a round of golf with dining discounts. This can help attract new visitors to the club and possibly convert them into regular members.

• Streamline operations

Use data and analytics from platforms like 59club Study, alongside your own regular customer satisfaction surveys, to identify trends and monitor member preferences. You can use these insights to streamline your F&B operations, optimise menus, manage inventory and reduce waste.