Foremost, one of the UK’s largest retail and marketing services group, has announced the winners of its Golf Awards for 2022, as chosen by the group’s base of more than 950 PGA Professionals.
Members voted for the suppliers and products that made the greatest impact on their business throughout last year, with the winners being recognised for their achievements.
Winner of the highest supplier accolade, Supplier of the Year, was PING, which claimed the top spot for the 13th time since the inaugural awards in 2008.
In addition, PING was awarded with the accolade for Best Woods Range, retaining top spot in the category for the second year running with G425.
Foremost Golf Managing Director, Andy Martin, and Head of Supplier Partnerships, Chris Glenday, headed to PING’s Gainsborough HQ to present the awards to Managing Director, Lisa Lovatt, and Sales Director, Steve Carter.
“Winning these awards is a result of the unwavering hard work and total team effort across the business,” explained Lovatt. “We never take the support of green grass professionals for granted and will continue to strive to make technically advanced products and provide industry-leading service to our customers and end consumers.”
Meanwhile, Titleist Vokey SM9 Wedges delivered a dominant performance in the year of its launch, leading the Vokey brand to its seventh consecutive Best Wedges award with the group.
TaylorMade’s P-Series line-up proved a hit for custom-fitters and saw the brand secure the #1 iron share with the group in 2022, winning the brand the award of Best Irons Range.
There was further success for Callaway Golf, with its Odyssey Golf brand picking up the Best Putter Range award.
In addition to the Best Wedges award, Acushnet brands continued to win big with Foremost members, taking home the Best Golf Ball and Best Golf Shoe titles with Titleist Pro V1 & Pro V1x and the FootJoy UltraFIT SL, respectively. Foremost Pros once again recognised the importance of the group’s exclusive-line footwear model with every UltraFIT SL sale securing more cash profit for Foremost members than equivalent priced models in the category in 2022.
Asbri Golf claimed a hat-trick in the Outstanding Supplier Service category with members once again recognising the consistently high levels of personal service provided by the company. A growing number of group members put their trust in Asbri Golf with all their crested accessory needs.
Under Armour completed a first clean sweep of the apparel categories, winning both Best Apparel Range and Best Outerwear Range, while the Motocaddy M1 was named Best Trolley.
"I would like to congratulate all of our supplier winners on their hard-earned awards success,” said Glenday. “These annual awards give us a moment to take stock of the achievements of our partner suppliers in the past 12 months.
“We are fortunate that the quality of product available in the industry right now is incredibly high. And thanks to the close partnerships we share with these brands we are able to help our members excite their customers to buy with the unique retail and marketing support we provide.”
