Since its launch three years ago, The PGA’s Golf Business Quarterly (GBQ) magazine has become established as a quality product that helps The PGA fulfil a role that we take very seriously – namely a responsibility to consider the future of the game by leading meaningful discussions of the most serious and important topics.
GBQ deals in facts, data and experts in their field. It stimulates meaningful conversations designed to challenge strategic thinking and unite those who wish to act in the best long-term interests of the game. It’s also gives us as an organisation reach and influence into a very important audience group.
Given the challenges of printing and distribution – especially to a genuinely international audience – now is the right time to pivot to a digital solution.
As well as being more sustainable this shift will allow GBQ to communicate with more people more often and in even more engaging and diverse ways – with a new monthly newsletter, a new podcast (hosted by Sarah Stirk), a dedicated Linkedin channel and more bespoke video and written content all being part of a completely revamped GBQ offering.
GBQ will remain free to access via these different platforms, with the first newsletter having now been sent out.
The subscriber audience is already significant in size, with thousands in the industry in our database. This will continue to grow as we promote to and engage with the golf industry.
The new mailer has also been sent to all PGA Members and we would urge you to share the sign-up link or the newsletter itself with any contacts that you feel would like to receive GBQ going forward. Newsletter Sign-Up
As a reminder, the new digital GBQ offering will include:
Premium Digital Platform: The new GBQ will be hosted on a new mobile-first platform designed to provide a high-quality reading experience. This platform will ensure that consuming GBQ content remains seamless and enjoyable, reflecting the premium nature of the publication.
Monthly Digital Mailer: Subscribers will receive a monthly digital mailer containing the same insightful content that has made the magazine essential reading for golf industry professionals. This mailer will include articles, interviews, and data analyses that address the most pressing issues in golf.
Engaging Multimedia Content: To cater to diverse content consumption preferences, GBQ will introduce a range of multimedia content. This includes:
- Monthly Podcast: Presented by Sarah Stirk and featuring interviews with influential figures in the golf industry, the podcast will provide deeper insights and foster a richer understanding of key topics. Episode 1 features Callaway’s outgoing MD Neil Howie.
Spotify: Listen Now | Amazon Music: Listen Now | Acast: Listen now
Video Content: Regular video features will bring to life the subjects and personalities discussed in GBQ, making the content more dynamic and accessible.
Social Media Integration: A new LinkedIn page will serve as a social hub for GBQ’s audience, facilitating networking and discussions among golf industry professionals. This channel will allow for more frequent and interactive communication, ensuring that GBQ’s content reaches and resonates with its audience more effectively.
Continued Focus on Data and Research: GBQ will continue to examine and share The PGA’s independent research data - Golf for All – which was conducted in partnership with Ipsos. This data-driven approach ensures that discussions are grounded in factual, actionable insights, helping to shape the strategic thinking of industry stakeholders.
For anybody interested in the business of golf, GBQ is essential reading. If you have ideas or feedback, please get in touch with [email protected].
Newsletter Sign-Up | Visit GBQ website | GBQ on Linkedin | Listen to GBQ Podcast
