The PGA will be hosting five of its PGA Branded Properties at the annual International Golf Travel Market (IGTM) event to be held at the Palais des Festivals et des Congrès, Cannes between 20-23 October 2025.
Since launching in 1998, the IGTM has grown into a key business gathering event for the global golf travel industry and is recognised as an important meeting place for the international golf travel community. Golf tourism suppliers join pre-qualified buyers and international press for four days of pre-scheduled appointments, exclusive networking opportunities and invaluable industry and trend updates.
Taking place in a different destination each year, IGTM brings together professionals from across the golf tourism landscape. The PGA will be attending the IGTM for a seventh year with Guy Moran, Head of Trademarks and Commercial Support at The PGA, hosting the following branded properties:
- PGA National Croatia – Golf Adriatic
- PGA National England – The Belfry
- PGA National Portugal – Aroeira
- PGA National Turkey – Antalya
- PGA Golf Academy – Laguna Phuket
“The PGA is always delighted to host those of its PGA Branded Properties who choose the IGTM as their preferred industry travel business event,” said Moran. “The event always provides them with strong opportunities to secure group bookings and keeps them at the centre of the golf travel industry.”
Each of the five PGA Branded Properties attending IGTM 2025 offers something distinct and exceptional to international golf travellers:
PGA National Croatia – Golf Adriatic
Initially opened in 2009, PGA National Croatia at Golf Adriatic is nestled into the Croation landscape with views over the Adriatic Sea, providing an unforgettable five-star experience for golfers of all levels. Like all courses by the sea, the wind plays a significant role in the golfing experience, and with an interesting layout and design, Adriatic is sure to leave a lasting memory.
"IGTM gives us the perfect stage to showcase Golf Adriatic - PGA National Croatia, the only championship golf course on the Istrian peninsula and proud member of the prestigious PGA Branded Properties family,” said Dean Duzaic, Golf Course Manager and PGA Member.
“Our destination is more than just golf: with the five-star luxury of Kempinski Hotel Adriatic just steps away, and the innovative, design-led Petram Resort & Residences within walking distance, we offer an unmatched blend of sport, hospitality, luxury and lifestyle. Representing PGA National Croatia at IGTM means promoting a destination that’s not only beautiful, but dedicated to deliver excellence year-round"
PGA National England – The Belfry
Crowned ‘England’s Leading Resort’, The Belfry Hotel & Resort is an award-winning leisure and events destination renowned for its world-class facilities, vibrant atmosphere and excellent hospitality.
Located in the heart of the Midlands, it is home to 468 luxurious bedrooms and suites, including the hotel’s first-ever two-bedroom suite in its brand-new Brabazon House wing. In September 2025, it opened The Masters Suite, providing an ideal backdrop for banquets, conferences, mini expos and weddings. Delivering sweeping views of the resort’s legendary Brabazon golf course (host of the British Masters and Ryder Cup), the venue has a maximum capacity of 920.
Built as part of the resort’s £85m+ expansion project, The Club is The Belfry’s new home for all things fitness, complete with a vast gym with the latest Technogym equipment, dedicated yoga, reformer Pilates and spin studios, multiple swimming pools and a multipurpose sports hall. This is as well as revitalising thermal experiences, including a sauna, steam room and outdoor bubble pool, and a lively café.
“Our attendance at the show is especially timely, as we recently launched our new £85m+ development, which encompasses an impressive events venue, The Masters Suite, state-of-the art fitness and leisure club and stunning new accommodation," said Neil Walker, Account Director of Golf at The Belfry.
The Masters Suite and The Club amplify our world-class leisure and events offering, so we’re looking forward to making people aware of these exciting new additions at the show.
“As PGA National England, we have a long history with The PGA and we’re proud to be home to the only PGA National golf course in England, so it seems fitting that we’re joining them at IGTM.”
PGA National Portugal – Aroeira
Located just 25km from Lisbon, PGA National Portugal is home to two championship courses set within a stunning pine forest – PGA Aroeira No.1 and No.2. Renowned for its challenging design and natural beauty, it offers an exceptional golfing experience in the heart of Portugal’s Capital region.
“Attending IGTM is an opportunity to showcase not only our golf courses but the full resort experience that defines PGA Aroeira,” said Adriana Afonso, Communications Manager.
“It also reflects our shared vision with The PGA to raise the international profile of Aroeira in the long term.”
PGA National Turkey – Antalya
A flagship of Turkish golf, this property offers a world-class experience with pristine Mediterranean settings, luxurious hospitality, and access to elite golfing facilities. The David Jones-designed PGA Sultan and the Pasha course are supported by an extensive short game area, golf academy and adjacent five-star hotels: The Sirene Belek and Kempinski The Dome. PGA National Turkey continue to be a top destination for European and international golfers seeking both challenge and relaxation.
Volkan Cavusoglu – Group Director of Sales & Marketing said: “We are proud to represent PGA National Turkey at IGTM 2025 under the prestigious PGA Branded Properties umbrella.
“Located in the heart of the Turkish Riviera, our club offers an unparalleled golfing experience surrounded by the stunning natural beauty of Belek.
“Attending IGTM gives us a fantastic platform to not only to highlight our championship courses but also the full luxury resort experience that defines our destination.
Just steps away from the fairways, guests enjoy world-class hospitality, five-star amenities and seamless access to one of Europe’s most celebrated golf destinations.
“Our participation at IGTM is a unique opportunity to strengthen global partnerships and continue promoting Antalya as a year-round – a must visit golf destination where sport, nature, and luxury meet.”
PGA Golf Academy – Laguna Phuket
Nestled within the stunning Laguna Phuket, the Laguna Golf Academy Phuket offers a meticulously designed golf course with top-tier facilities and PGA certified coaches. Golf enthusiasts can indulge in an optimum coaching experience at this world-class academy.
“Laguna Golf Phuket is excited to participate in the 2025 IGTM under the esteemed PGA umbrella,” commented Pugeneswary Mudukasan, Director of Destination Marketing.
“IGTM in Cannes offers an incredible opportunity to showcase our integrated resort destination while generating valuable business leads.”
The attending PGA Branded Properties can be found at Stand C404 during the event.
To find out more about IGTM, click here.
