David Longmuir, the manager of The PGA in Scotland, has toasted the success of the Loch Lomond Whiskies PGA Medal during the 2022 campaign and is urging clubs to embrace the burgeoning initiative in the new season.
Clubs around the country simply purchase a starter pack then choose a medal – or create a new one on the fixture list – and call it the Loch Lomond Whiskies Medal. As well as individual winners on the day, club members will also enter a main draw where they have the chance to claim some terrific prizes.
Last season, for instance, Ian Wotherspoon of Blairgowrie Golf Club was plucked from the hat and won hospitality and one night’s accommodation at this July’s Open Championship at Royal Liverpool.
Among the club winners, meanwhile, was Douglas Park Golf Club thanks to its efforts in promoting the medal on social media and within the club itself. The PGA pro at Douglas Park, along with three guests, were rewarded with a golfing trip to Kingsbarns with dinner and overnight accommodation in St Andrews included.
The Loch Lomond Whiskies Medal been one of the most successful elements of our partnership with Loch Lomond Whiskies and has created great interest at club level.
- David Longmuir, Manager - The PGA in Scotland
“The Loch Lomond Whiskies Medal been one of the most successful elements of our partnership with Loch Lomond Whiskies and has created great interest at club level,” said Longmuir. “It is an ideal way for clubs to engage with their members and it is a simple concept with some tremendous rewards.”
Scott Dickson, the commercial head of partnerships and sponsorships with the Loch Lomond Group, added: “Loch Lomond Whiskies are delighted with the success of the 2022 Loch Lomond Whiskies PGA Medal with over 100 medal packs purchased and used across golf clubs in the UK.
“Additional engagement on the course, with tastings and supporting golf clubs for other events like charity days or whisky or gin evenings, has enabled the Loch Lomond Whiskies brand to grow its presence and awareness in the golf club arena. We look forward to developing the medal further in 2023 and reaching even more clubs with the simple mechanic we use which in turn offers amazing prizes to members and the clubs taking part. Our 2023 medals packs are due to launch at the beginning of March.”
Clubs interested in signing up can contact [email protected] for more information.
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