If you’re worried about the march of technology, or looking for ways to incorporate it into your role, this PGA Learn webinar is a great start to help you embrace the new age
Does AI actually help – and am I still in control? Whether you’re a coach, or a manager, whether you’re teaching at an academy or running a full-scale golf operation, the questions surrounding artificial technology loom large.
Should you have concerns about using it? How can you employ AI effectively? Can it make your job easier and what are the potential pitfalls?
The answers can be found in a PGA Learn webinar which every golf coach or leader should watch.
Carl Heaton, chief executive and founder of leadership platform Sero, has more than two decades of experience in digital design and technology education.
He has helped organisations including the United Nations, Adobe, and Facebook integrate AI automation and accessibility into their workflows. He presented on the subject at the PGA Members’ International Conference in Thailand earlier this year.
Key takeaways from the webinar include…
AI enhances, it does not replace
Carl explains how artificial intelligence can be used to speed up tasks and take them off your desk. It is not designed to replace you or that desk.
He explains how it can be used in financial planning, recruiting and onboarding, customer service, accounting and automation, contract creation and much more.
Think of it like raising a child, not programming a robot
You’ll receive hints and tips on what to ask AI and when to start afresh. Carl also reveals the various types of artificial intelligence – from generative and predictive to agentic AI.
Carl explains what to think about when issuing instructions and how to prompt an AI tool if it’s not quickly getting to the heart of your query.
The best AI tools revealed
What do you want to use AI for? Do you want to build websites or create content? Is it to develop a coaching booking platform or assist with social media? Carl runs down some of the major tools and how they can help your business.
Work with clarity and forethought
Carl also models AI actions and evaluates potential impacts on workflow. “It is saving you time,” he says. “It is all about how to save time.”
To watch the PGA Learn webinar, Everyday AI for Golf Leaders and Coaches, click here.
