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PGA Excel

The PGA’s dedicated assessment framework that enables PGA Professionals to demonstrate their impact, achievements and value to employers, golfers and the wider industry.
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What is PGA Excel?

For PGA Members and the facilities or companies that employ them, the Association’s flagship assessment framework – PGA Excel – is really proving its worth in this area, helping to progress careers, fill advanced positions and add genuine value.

More than 150 PGA Members have been awarded a new designation since the launch in 2022, when PGA Excel replaced APAL, with the new titles of Advanced, Fellow, Advanced Fellow and Master applying to all three Member specialisms of PGA Professional, PGA Coach and PGA Manager. Achieving any of the designations illustrates the individual’s impact and achievement, with PGA Master status representing the pinnacle of achievement, having been awarded to just 65 individuals in the Association’s 120-year history.

Click here to view the full list of PGA Members awarded Master status.

Why is it good for the industry?

For employers and the wider golf industry, the PGA membership designations achieved through the PGA Excel process are a valuable way to identify and recruit individuals to specific roles, where specific skills and experience are required, as well as being a stamp of approval and expertise. For a PGA Member, it enables them to articulate and demonstrate their impact and achievement to a prospective or existing employer by displaying their expertise and value accumulated throughout their careers.

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What are the membership designations?

The designations of Advanced, Fellow, Advanced Fellow and Master apply to all three Member specialisms of PGA Professional, PGA Coach and PGA Manager. PGA Master status represents the pinnacle of achievement, having been awarded to just 65 individuals in the Association’s 120-year history.

Specialist professional markers have been recruited for each of the three categories so that applicants are assessed by specialists in that particular area and given tangible feedback.

Membership Designations

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FAQ

What is PGA Excel?

PGA Excel is a pathway to progression through the Association’s membership framework that rewards PGA Members for their impact and achievements and inspires them to reach their potential.

What are the membership designations?

The designations of Advanced, Fellow, Advanced Fellow and Master apply to all three Member specialisms of PGA Professional, PGA Coach and PGA Manager.

Specialist professional markers have been recruited for each of the three categories so that applicants are assessed by specialists in that particular area and given tangible feedback.

Why is it good for the industry?

For employers and the wider golf industry, the PGA membership designations achieved through the PGA Excel process are a valuable way to identify and recruit individuals to specific roles, where specific skills and experience are required, as well as being a stamp of approval and expertise.

For a PGA Member, it enables them to articulate and demonstrate their impact and achievement to a prospective or existing employer by displaying their expertise and value accumulated throughout their careers.

What is the assessment criteria for PGA Excel?

For each specialism (Professional, Coach or Manager) the online application process directly relates to four Value Blocks and their associated Expertise Areas sub-sections. These represent the fundamental skills and capabilities required and provide the criteria against which the assessments are made, with a weighted scoring system being applied to each Value Block.

What are the Value Blocks?

The Value Blocks are the foundation of the PGA Excel assessment framework and provide the guidance on the breadth and depth of information needed to progress up the designations. They represent a professional framework of expertise which a PGA Member will have, and are tangible and identifiable areas that The PGA teaches through the training programme and provides ongoing CPD on for further learning. They represent the subjects that a good Pro should already know and will also continue to develop their knowledge of.

Within each specialism (PGA Professional and PGA Coach), there are four Value Blocks, and within the PGA Manager specialism there are three. Within each of these sit the many expertise areas that Members are assessed against. Value Blocks represent the pillars of each Membership category and consist of a number of sub-sections that we call Expertise Areas.

The Expertise Areas – which combine to form each Value Block - represent a grouping of the skills, attributes and capabilities required to excel in each of the new Member categories. They also provide the criteria against which assessments are made.

Why are Value Blocks important?

The Value Blocks are relevant, tangible and identifiable areas where The PGA adds value to its Members through education, general support and the PGA Learn CPD platform and app which reflect these different categories and sections.

Just as importantly, each individual Member can then articulate and demonstrate their value to a prospective or existing employer by displaying their accumulated skills and knowledge. Identifying PGA Members’ areas of speciality has enabled The PGA to provide a much more relevant and comprehensive method of assessing their competence and impact, and recognise them in a way that can be easily understood by Members, employers and the industry as a whole.

PGA Excel News

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The PGA

Hastings earns place among 66 PGA Masters in latest PGA Excel awards

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The PGA

PGA Excel the key to sustaining excellence at Royal County Down

As PGA Master Professional Kevan Whitson steps down from his prestigious role as Head Professional at Royal County Down, he emphasises the critical importance of building a dedicated team and the…

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The PGA

From Passion to PGA Fellow: How Jordan Massey became a leading putting coach

In 2024, putting specialist Jordan Massey was awarded Fellow Coach status through the PGA Excel programme. He shares how he earned the designation and why it’s been such a rewarding step in his coaching…

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PGA Excel - MEMBER

PGA announce first PGA Excel awardees of 2025

The PGA is pleased to announce the first PGA Excel awardees of 2025, with four PGA Members achieving Advanced Fellow status. These awards are presented quarterly and, as we begin the new year, The PGA is…

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The PGA

Final PGA Excel Awardees for 2024 announced

The final PGA Excel awardees for 2024 have now been confirmed, with Leicester Golf Centre’s Anders Mankert the latest to join the exclusive group of PGA Members with Master status. These awards are…

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PGA Excel - MEMBER

Begin your PGA Excel journey this winter!

More News
  • Chris May, CEO of Dubai Golf

    Having been at the forefront of shaping the growth of golf in Dubai for the last three decades, Chris understands the vital role of PGA Professionals within the golf industry and the importance of professional development through initiatives like PGA Excel:

    “I place a great amount of emphasis on continuous improvement and learning, so I think that the development of PGA Excel is something that should be commended,” says Chris. “We encourage our entire team to continuously up-skill so that they can go on to bigger things in the future.”

    "For employers and the wider golf industry, the designations achieved through the PGA Excel process are a valuable way to identify and recruit individuals to specific roles, where definite skills and experience are required, as well as being a stamp of approval and expertise."

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