Callaway Golf
About the partnership
Callaway’s support marks a significant milestone in the evolution of National Tournaments and the introduction of the new Tournament Commercial Partnership Framework, a key element of The PGA’s Tournament Strategy.
Callaway’s partnership with The PGA and its Members will drive significant enhancements to the National Tournament Schedule, ensuring long-term investment in prize funds, additional playing opportunities and initiatives designed to further develop the Member playing experience. As part of this partnership, the National Tournament Schedule has been rebranded as the Callaway PGA National Tournaments. This commitment reinforces Callaway’s mission to ‘put PGA Members’ golf first.’
Among the key developments is the expansion of the Open Series, which now includes two additional events, notably the prestigious Leeds Cup. In a move that aligns with Callaway’s latest innovations, the series has been rebranded as the Chrome Tour PGA Open Series—a nod to the company’s latest premium tour ball, the Chrome Tour.
“The PGA Member is central to our business and our partnership with The PGA demonstrates our commitment to professional golf across the UK and Ireland. I'm particularly excited about supporting the National Tournaments because I love competitive sport and I believe it translates seamlessly into business, teaching resilience, adaptability, and discipline.”
Supporting PGA Member playing opportunities
Callaway’s partnership with the PGA demonstrates its long-term commitment to professional golf while placing PGA Members at the centre of its business in the UK and Ireland. The collaboration aims to enhance the overall playing experience by supporting high-quality competitive opportunities.
Key objectives include strengthening support for the professional golf community, elevating tournament experiences for members, and expanding playing opportunities. This investment also supports the growth and financial sustainability of the National Tournament schedule, including the introduction of the Callaway Chrome Tour PGA Open Series.
“Callaway’s investment strengthens our ability to enhance playing opportunities and drive the long-term sustainability of PGA Tournaments. Making financial sustainable investments for our tournament schedule and expanding events is all part of the plan. This is made possible by partners like Callaway, who we are excited to be working with and we thank them for their support.”
